Our new visual identity and refreshed website

Our new visual identity

Welcome to the new look CWGC website. This improved platform, designed using our new visual identity, has been created to make it easier than ever for you to explore the stories of the World Wars with us.

CWGC is a historic organisation with more than a century of expertise, but we must always be looking to the future and the growing importance of our role in supporting visitors to return to our unique sites of remembrance. It is in this spirit we are looking to our next chapter with this new identity that puts our Commonwealth roots at the heart of who we are and what we do. From today all of our digital channels will feature this new design and you will soon see it elsewhere too.

We have changed a lot since our founding in 1917. We’re using increasingly creative ways to welcome people to our sites and today engage with people on a wide variety of digital platforms.

With this in mind, we are embracing our evolving task with a more modern feeling identity, that still reflects our heritage.

The new logo draws on the symbol of the Commonwealth, a core part of our identity. The pillars represent our six member nations standing together in a common cause. The curved top is reminiscent of the headstone shape we’re known for, yet it’s interrupted in the middle, just as two generations were during the World Wars.

What’s new on the website?

Alongside the new look, we have worked hard to improve the search tool that lets you explore the people we remember and the sites where they’re commemorated. You can now get better results from partial details and the cleaner new design will mean that it is easier to navigate and learn more about the projects and stories of the CWGC. Visitors will also benefit from improved mobile functionality for using the website while out and about.

Liz Woodfield, Director of Information and Communications at CWGC said:

“Our fresh new visual identity reflects clearly the direction and image of the CWGC as we look to the future. We believe the more modern feel to this new identity reflects our forward-looking approach and gives greater weight to our Commonwealth story. We hope that the public enjoy the refresh of our website and new logo, it is designed to be recognisable and meaningful, and to appeal to future generations, whilst also celebrating our organisation’s remarkable story.”